Product Vision
The Silicon Valley Product Group (SVPG) describe a product vision as a persuasive, inspiring, and long-term description of the future state.
It serves as a “North Star” to align and motivate product teams, ensuring they remain focused on the outcome of discovering and delivering solutions that solve the highest-value problems.
Partnered with Google, we recently launched our new product vision for Elanco IT, leveraging the power of Generative AI (Veo and Flow) to highlight the transformative power of technology and data.
The Elanco brand is grounded in real imagery, celebrating our customers as authentic, real people. The use of Generative AI in this case targets our internal workforce. Although not perfect, it helps our product teams imagine the future, providing a common understanding to ensure team alignment.