A Rare Glimpse at Apple's Design Lab

I found this video doing the rounds on Digg. It shows a rare insight into Apple's industrial design process, lead by Jonathan Ive (Senior VP Industrial Design, Apple). Anyone interested in design, electronics or computing should definitely take note of Jonathan's accomplishments, as he has lead the team that created some of the most iconic hardware ever made, namely the iPod, iMac (old and new), MacBook Series and the iPhone.

Although Steve Jobs is clearly the driving force behind Apple, it is important to remember that it is the talent of people like Jonathan and his team that make Apple's products truly unique and innovative.